Context // Annotated speeches

• NPR
• Vox.com
• Boston Globe
• NY Times

NPR and Vox use this system.

NPR

Vox.com

Why bother?

Vox example

Raw transcription published before annotated one for inauguration speech for SEO reason. Annotated one published "shortly" time afterwards.

Eg at Vox annotated transcription got 457% more views than raw one.

NPR example

NPR: Most successful digital story form

• 20m+ unique pageviews across all annotation pieces
• Millions of new / “lapsed” visitors
• ~70% mobile
• 4x average engaged time
• ~25% completion rate (on 40-50 printed pages)
• Even low traffic annotations have highest Chartbeat “engaged time” on days they run

• Strong recirculation to linked pieces

  

Who else is doing it?

Washington Post & web annotator

Washington Posts annotations double up as comments.

NY Times